Branded entertainment is a type of entertainment that is financed by and supportive of a brand’s marketing strategy. In most cases, companies would employ the services of creatives and other professionals to tailor branded entertainment content for their campaigns. Indeed, such alliances enable companies to publish highly engaging results that may otherwise be unattainable.
This may look incredibly easy for those involved in creative industries, it’s definitely more challenging for brands that are inherently uninteresting. In fact, even creatives usually find it difficult to make entertaining content for themselves. It sure feels like it’s easier to promote others!
Everybody has their own story, and if you disagree, you likely just haven’t looked in deeper. Furthermore, everybody has an audience genuinely interested to hear us out. After knowing your story and who wants to hear it, your branded entertainment will be poised for success. Given that it is done right, branded entertainment can prove to be advantageous in several ways, such as:
Establishing Your Story
Each brand must have a story that goes beyond its advertising campaigns. – you will make a stronger impact with your brand. Branded entertainment is basically a storytelling technique so obviously, it will give you a reason to assess this very part of your brand. As a result, you have a stronger, more on-point brand story that highlights your core values, message and mission.
Venturing Into Established Audiences
Nowadays, you don’t need a Hollywood budget to make a high-quality, remarkable video. Neither is a celebrity endorsement necessary to break into big audiences. These times, we have so many personalities with millions of fans whom they earned from scratch. Your can connect with these “influencers” and tap into their huge network of passionate fans. If you explore online, you will even find a variety of tools that can help make the process simpler and easier for small and medium-sized businesses.
Remember that these influencers are always in search of quality content to offer their audience. They thrive on content. Working with an influencer comes easier if you approach it as a mutually beneficial relationship. Pinpoint your target audience and their influencers, and you won’t believe how fast and wide your brand will grow.
Providing an Attraction
Finally, this particular benefit of branded entertainment is known as emotional engagement or brand engagement. It’s the entertainment that catches our interest. And when that occurs, you pose a level of intrigue, sway your audience to act on it, and encourage them to engage in an open dialogue. This makes for an effective start.